Web analytics are like a report card for websites. What are we doing right? What can we be doing better?
Analytics provide a snapshot of just about anything you can think to measure on a website. But it helps if there is critical mass. The current Vermont Partnership website had the Google analytics code added on July 19 so there isn't much historical depth for analysis. It's enough to know that we can continue tracking activity over the next several weeks until the new site is ready for launch. We'll have benchmarks and can use the data as a case history.
Now's probably a good time to also look into other web analytics tools that may have been missed due to Google's long shadow. Several of the following could help the Vermont Partnership understand more about its audience:
Klout.com is a niche tool specifically created to provide analytics for Twitter users.
Mouseflow.com provides realtime user studies and analytics tools for websites.
GoingUp.com integrates popular analytics and SEO tools in one interface to see how a website is performing from all points of view.
Radian6.com provides a complete platform to listen, measure and engage with customers across the entire social web.
This is another task that needs to be tracked on a weekly basis. The number of analytics shown in the presentation below may be too much for any one individual or small non-profit organization. Still, it's nice to know it's there if someone asks the question.
~ PLJ
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Hey Peter,
ReplyDeleteThanks for mentioning Radian6 as a possible tool to explore for your project. We're here if you have any questions about us - just let us know!
Best,
Lauren Fernandez
Community Manager, Radian6
@cubanalaf