Here's a twist on promoting a website. It's old school, but certainly appropriate for a segment of the Vermont Partnership's audience.
Very simply, I've taken images and content from the pending website's home page and have created a full-color rack card, which can be distributed by the organization at seminars, off site presentations or to anyone stopping into the Brattleboro office at 214 Main Street who may need more information. They will be printed digitally, three-up on an 8.5" X 11" sheet and cut to size without any paper waste.
It may be hard to believe, but collateral materials still have a place in any marketing mix. Not everyone is tethered to the web, and some of us find value in holding onto information that's in printed form.
I've prepared the attached file as a kind of leave behind for this Saturday's Capstone defense. I'm arranging to print about 30 copies and will be sure that the examiners in the room leave the presentation with enough to share.
These are not expensive to produce and I'd encourage my friends at the Vermont Partnership to think about whether this might be something they'd like to pursue. Content can be edited to suit whatever audience we wish to target. Good idea?
~ PLJ
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