Social Media - Action Plan

I realize that I just posted about Facebook, but the Vermont Partnership deserves a broader initiative with regard to social media.  There are other social media tools that will contribute to building community; Facebook just happens to be the one grabbing most of the headlines.

The social media action plan that's been developed attempts to organize everything from email marketing to Facebook, YouTube and LinkedIn.  For each, a specific metric has been created, which will serve as a starting point for tracking the success of that initiative. 

Over time a judgement will be made as to whether the necessary time to juggle the various initiatives is worthy of the results.

As the document is reviewed, be aware of the need to identify key "influencers."  These are individuals who the Vermont Partnership needs to bring into its community, either through a "fan" relationship on Facebook, or by including them on email distribution lists.  For now, I've just identified various constituent categories. 
 
Also, keyword search will be an on-going activity to optimize search.  The list of keywords detailed here represent a reliable starting point based on results gleaned from Google Adwords and keyword search.  We can't go wrong with these; but we might do even better with others.

Feedback is always welcome.  Thanks.

~ PLJ 

073110 social media_action_plan

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