Key performance indicators (KPIs) help organizations understand how well they're performing in relation to their strategic goals and objectives. Yes, financial data is important in any corporate analysis, but truly healthy organizations go beyond the balance sheet to see if there are other indicators that reveal areas of strength or weakness.
Consider: doctors measure blood pressure, cholesterol level, heart rate and a person's body mass index to assess general health. KPIs attempt to do the same for organizations.
What's important is that KPIs should be used as a learning tool to help organizations grow. They should equip employees to make smarter decisions. They should improve performance.
They should NOT be used to control and monitor people.
I believe that KPIs have a role to play in the Vermont Partnership's web refresh initiative. Communication is a two-way street; we may think we're making sense, but our core KPIs may cause us to think otherwise. If we're not paying attention to simple metrics, our entire communication effort is compromised and no one wins.
I've identified four different KPIs that deserve examination as we move forward with this Capstone initiative. Experience may lead us to others, but the recommendations listed on the attache will get us thinking about what's important as this moves forward.
Have a read and chime in if you see anything worth adding. Thanks ~ PLJ
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