Visual cues that aid the development of a brand seem like an important accessibility tool. But it wasn't until last night that I finally figured out how I might explain the mission of the Vermont Partnership to a big portion of our audience.
Recall that a visual learner is anyone who thinks in images, not words. They're more likely to remember what they see, but may forget what they hear. They have a wild imagination, and excel at spatial tasks, but may have trouble with math, organizational skills and getting to work on time.
Since accessibility is such an important IT concept, it makes sense to apply online tools to text-heavy research in order to create a visual representation of the Vermont Partnership brand. If someone was truly having trouble understanding the organization's mission, wouldn't a picture help to bring it in focus? Would it truly be worth a thousand words?
A simple change in the organization's name was enough explanation for auditory/aural learners. Does the presentation below help define the organization's brand for visual types?
~PLJ
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