Thursday, May 13, 2010

Getting started

I feel like the person in the Burger King commercial who can't figure out where to bite into his ginormous 900-calorie Double Whopper. Okay,drawing an analogy between a Whopper and my Capstone may be off base, but finding a starting point is, frankly, a challenge.

I've narrowed the deliverables into a list consisting of: 1) Develop a website that promotes, expands and reinforces the Vermont Partnership brand; 2) Develop a social networking presence and strategy that will engage the Vermont Partnership community; 3) Develop an e-mail marketing strategy and template that will push the Vermont Partnership message; and 4) Provide keyword search to guide content editing and development.

Get started. Tonight.

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